Since its founding, SCHIESSER has stood for high-quality underwear, timeless quality and innovative strength. With over 150 years of company history, the brand has developed from a small knitwear factory into an internationally recognised traditional company that still stands for comfort and quality today.

To mark its 150th anniversary, SCHIESSER expresses its DNA — tradition, quality and innovation — through three exclusive capsule collections. Each piece of underwear is both a homage to the company's roots and an expression of a modern way of life that celebrates genuine values.

In March 2025, Sonja Balodis becomes the first woman to lead the company in SCHIESSER's 150-year history.

The pandemic, the war in Ukraine, inflation and the shift towards sustainability all reshape consumer behaviour. SCHIESSER responds with agility: comfortable underwear and loungewear for working from home, a seamlessly integrated online and offline presence, and brand values rooted in comfort, quality, innovation and sustainability — all of which combine to drive continuous revenue growth.

SCHIESSER achieves one of the finest results in its history. A successful multichannel strategy — encompassing own stores, specialist retail, e-commerce, new licences, and an expanded product portfolio — secures sustainable growth.

In 2012, SCHIESSER becomes part of the internationally operating underwear and hosiery group Delta Galil Industries — a pivotal step that brings stability and opens new international horizons.

2010 marks a turning point: following the conclusion of insolvency proceedings, the board of directors resumes leadership and SCHIESSER embarks on a new era with a comprehensive brand relaunch.

SCHIESSER files for insolvency, even as its core business remains profitable. Through targeted restructuring measures, the company is stabilised and set back on a path to success.

Economic difficulties pose significant challenges for SCHIESSER. Initial restructuring measures pave the way for the subsequent recovery of the business.

At the dawn of the new millennium, SCHIESSER increasingly evolves from a production company into an international marketing and distribution house. New material developments and collections define this period, showcasing the brand's spirit of innovation.

Towards the end of the 1990s, SCHIESSER adapts to a changing market landscape. By divesting companies within the SCHIESSER-Eminence Group in Italy and France, the focus is successfully consolidated around the SCHIESSER brand.

SCHIESSER modernises its logo, products, and brand identity as part of a comprehensive relaunch. With the opening of the SCHIESSER Bodyfashion Centre in Prague, the brand also establishes its first distribution centre for Eastern Europe. In Germany, SCHIESSER is already represented in more than 8,000 textile retailers and specialist departments within department stores and shopping centres.

Under the motto "A Passion for Fashion, A Passion for SCHIESSER", fashion now takes centre stage alongside quality. The economic aftermath of German reunification and the development of new markets drive strong revenue growth to nearly 555 million DM. Majority stakes in Italy, France, the Czech Republic, and Slovakia transform the SCHIESSER Group into the pan-European SCHIESSER-Eminence Group, which by 1996 is present in over 30 countries.

SCHIESSER celebrates its centenary, marking 14 years of continuous expansion. With an annual production of 38 million underwear pieces and a turnover of 437 million DM, the company reinforces its position in the market. The field sales network is restructured and communications are increasingly directed towards the end consumer.

With the acquisition of Standop GmbH and Hudson-Textil-Werke, SCHIESSER becomes the market leader in printed knitted fabrics. Production reaches 2.7 million knitwear pieces per year, with a turnover of nearly 13 million DM. A new facility in Engen, along with branches in Mimmenhausen and Rielasingen, are established, and an in-house fabric printing operation is set up to safeguard quality.

SCHIESSER establishes a further sales subsidiary in Belgium to expand its international presence.

A new factory in Radolfzell spanning 32,000 m² of usable floor space is constructed. At the same time, new production sites are established in Greece, Ireland, Austria, and Switzerland, and a sales subsidiary is founded in Milan, Italy.

A branch operation is established in Neustadt im Schwarzwald, new production sites are set up in Switzerland and Greece, and SCHIESSER Netherlands is founded.

SCHIESSER consolidates its market position and continues its programme of expansion and modernisation with unwavering commitment.

Following the end of the Second World War, the heavily damaged factory in Stockach was gradually rebuilt. Using ageing machinery and a great deal of determination, production was successfully resumed despite severe shortages of raw materials.

The progression of the war brought sweeping changes, emergency programmes and wartime production requirements. The previously established "SCHIESSER fashion" could no longer continue as before; nonetheless, the company remained capable of operating and adapting to the circumstances.

With the outbreak of the Second World War, SCHIESSER faced new challenges that demanded significant adjustments to both production and organisational structures.

Jean Schiesser steps down as Managing Director. Walter Schellenberg takes over the helm — the first company leader from outside the family — and guides the continued development of the business.

Following an economic upturn, SCHIESSER acquires the Radolfzell children's underwear factory, later known as the "TAUSENDSASSA specialist factory", marking the beginning of a period of targeted expansion.

In the wake of inflation and the global economic crisis, parts of the business are forced to close. SCHIESSER responds with agility, focusing on its core operations to safeguard stability.

With the introduction of fine rib and double rib underwear, a new chapter begins in the history of SCHIESSER. Inspired by the elastic cuffs of classic stockings, an innovative, comfortable underwear is created that instantly becomes a classic.

After the war, production gradually returns to normal operations. Despite challenging raw material shortages, SCHIESSER successfully adapts to the post-war period.

SCHIESSER is incorporated as a joint-stock company (SCHIESSER AG), laying the foundation for a modern corporate structure.

With the outbreak of the First World War, SCHIESSER redirects production to meet military requirements. Export markets disappear, and new materials such as nettle fibres and paper yarn are put to the test.

Following the death of Jacques Schiesser, his wife Malwine assumes leadership of the company, supported by her son-in-law Wilhelm Finckh.

SCHIESSER expands its presence with the opening of a branch in Engen, continuing its successful growth. This follows the earlier establishment of offices in Stockach (1890) and Bucharest (1894).

The company ventures into new export markets across the Middle East, India, China, and Japan, strengthening its international standing.

Production grows steadily, and the number of employees increases significantly. SCHIESSER lays the foundation for its future development as an internationally operating company.

Jacques Schiesser and his wife Malwine establish a small factory for knitted fabric weaving and dyeing in Radolfzell, marking the beginning of their independent knitwear production.

The young manufacturer Jacques Schiesser and his wife Malwine begin production on just nine round frames in the ballroom of the "Schwert" inn.